The year of 2016 was amazing for digital marketing. The industry never slows down and prediction says that 2017 will be more fascinating for digital marketers. We are at the end of this year and it’s time to start thinking about how the industry is going to change in next year and start your preparation accordingly.
Our forecasting showing that running people based marketing versatility will provide advertisers more flexibility & control in the upcoming year. Advertisers are also informed about that and for this, they shift focus on workflow efficiency to reach their target. Moreover, marketers are trying more to increase technology standards to capture their clients avoiding mobile gaps.
These two advancements will add extra benefit both to the user & the marketers. Assuming that advertisers’ spend total over $27 billion (expected) last year on digital ads in the US, the top three walled gardens naming Facebook, Google and Twitter will cover 43% of the total spending. Facebook add revenue is increasing more rapidly. Limitations of walled gardens will tend advertisers and publishers to initiate new advances. Another forecasting says that more brands will come to rebuild customer data and rewards for the quality loyalty program.